u baji Privacy Policy —
Your Data, Our Responsibility
At u baji, we take the privacy of every player in Bangladesh seriously. This policy explains exactly what personal data we collect, why we collect it, how we store and protect it, and the rights you hold over your information at all times.
About This Privacy Policy
Welcome to u baji, Bangladesh's premier online casino and sports betting platform. This Privacy Policy ("Policy") describes how u baji ("we", "us", "our", "the Platform") collects, uses, stores, and protects personal information that you ("you", "the User", "the Player") provide to us or that we collect automatically when you access or use the u baji platform at u-baji.com.
This Policy applies to all visitors, registered players, and any other individuals who interact with the u baji platform in any capacity — whether browsing our games catalogue, creating an account, making a deposit via bKash, Nagad, or Rocket, participating in a promotion, or contacting our customer support team.
By accessing the u baji platform, registering an account, or submitting any personal information to us, you acknowledge that you have read and understood this Privacy Policy and you consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you must cease using the u baji platform immediately.
This Policy should be read alongside our Terms & Conditions and our Responsible Gaming Policy, both of which form part of the overall agreement between you and u baji. Where this Policy conflicts with either of those documents on a privacy-specific matter, this Policy takes precedence.
- We collect only what we genuinely need
- We never sell your personal data to third parties
- Your data is protected with SSL encryption
- You may request deletion of your data at any time
- We use data only for the purposes stated here
Minimal Data Collection
u baji applies a data-minimisation principle. We collect only the personal information that is strictly necessary to provide our services, verify your identity, and comply with responsible gaming obligations.
Encrypted at Every Step
All data transmitted between your device and the u baji platform is protected by TLS/SSL encryption. Sensitive records — including payment details and KYC documents — are stored in encrypted form and never in plain text.
Your Rights, Always
You have the right to access, correct, export, and request deletion of your personal data held by u baji at any time. Submit a data subject request to our support team and we will respond within 5 business days.
No Data Sales — Ever
u baji does not sell, rent, lease, or trade your personal information to any third party for their own marketing or commercial purposes. Your data stays within the u baji platform ecosystem and its trusted service partners only.
Transparent Tracking
We use cookies and similar technologies only to ensure the platform works correctly, remember your preferences, and understand how players use u baji so we can improve the experience. You can manage cookie preferences at any time.
Defined Retention Periods
We do not keep your personal data indefinitely. Retention periods are defined for each category of data and are described fully in the Data Retention section of this Policy. Data is securely deleted when retention periods expire.
01 Information We Collect
u baji collects personal information in two primary ways: information you provide directly to us, and information collected automatically through your use of the platform. The categories of data we collect are described in detail below.
Information You Provide Directly
When you register an account, complete KYC verification, make a deposit or withdrawal, contact our support team, or participate in a promotion, you may provide us with the following categories of personal information:
- Identity data: your full legal name, date of birth, gender, and nationality as stated on your official Bangladesh government-issued identification documents;
- Contact data: your email address, Bangladesh mobile phone number (used for account recovery and transaction notifications), and residential address in Bangladesh (city, district, and postcode);
- Identity verification (KYC) documents: copies of your National Identity Card (NID), passport, or birth certificate, and proof-of-address documents such as bank statements from BRAC Bank, Dutch-Bangla Bank, Islami Bank, Sonali Bank, or City Bank, or mobile financial services statements from bKash, Nagad, or Rocket;
- Financial data: your bKash, Nagad, Rocket, or Upay mobile wallet numbers; bank account details where bank transfer is used; deposit and withdrawal amounts in Bangladeshi Taka (৳ BDT); and transaction reference numbers;
- Account credentials: your chosen username and a hashed (never plain-text) version of your password;
- Communications data: the content of any messages you send to our support team via email at [email protected], including support ticket history and the nature of any complaints or queries raised.
Information Collected Automatically
When you access the u baji platform — whether as a logged-in user or an anonymous visitor — our systems automatically collect certain technical and behavioural data, including:
- Device and technical data: your IP address, device type (mobile, tablet, desktop), operating system and version, browser type and version, screen resolution, and device language settings;
- Usage data: pages visited, games launched, duration of game sessions, betting history (games played, wager amounts, win/loss outcomes), bonus offers viewed or claimed, and features interacted with;
- Log data: server-side access logs recording timestamps, request types, response codes, and referring URLs — retained for security monitoring and fraud prevention purposes;
- Cookie and tracking data: session identifiers, preference cookies, and analytics identifiers as further described in the Cookies & Tracking section of this Policy.
Information From Third Parties
In limited circumstances, u baji may receive personal information about you from third parties, including:
- Payment service providers (bKash, Nagad, Rocket, Upay, and partner banks) confirming deposit and withdrawal transaction statuses;
- Identity verification service providers assisting with KYC document authentication;
- Fraud prevention and anti-money-laundering screening services that may confirm or flag identity or transaction information against watch lists.
In all cases, u baji receives only the minimum data necessary from third-party providers to fulfil the relevant function and does not use third-party-sourced data for purposes beyond those stated in this Policy.
- Identity & KYC data
- Contact details
- Financial & payment data
- Account credentials (hashed)
- Device & IP data
- Gameplay & betting history
- Support communications
- Cookie & session data
u baji does not intentionally collect sensitive personal data such as racial or ethnic origin, religious beliefs, or health information. If you voluntarily disclose health-related information (e.g., when requesting responsible gaming support), it is treated with the highest level of confidentiality and used only to provide the support you have requested.
02 How We Use Your Data
u baji uses the personal data we collect for the following specific, legitimate, and clearly defined purposes. We do not use your data for any purpose not listed below without first obtaining your explicit consent or as required by applicable law.
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account registration and management | Identity data, contact data, account credentials | Performance of contract |
| Identity verification (KYC) | KYC documents, identity data, financial data | Legal obligation / responsible gaming |
| Processing deposits and withdrawals | Financial data, identity data, transaction records | Performance of contract |
| Customer support and complaint handling | Contact data, communications data, account data | Performance of contract / legitimate interest |
| Fraud prevention and security monitoring | Device data, IP address, log data, financial data | Legitimate interest / legal obligation |
| Responsible gaming monitoring | Usage data, betting history, account data | Legal obligation / player protection |
| Bonus and promotion eligibility | Account data, deposit history, usage data | Performance of contract / legitimate interest |
| Platform analytics and improvement | Usage data, device data, cookie data (anonymised) | Legitimate interest |
| Email and SMS notifications | Contact data, account data | Performance of contract / consent |
| Anti-money-laundering compliance | Identity data, financial data, KYC documents | Legal obligation |
Marketing Communications
u baji may send you promotional emails or SMS notifications about bonuses, seasonal promotions (such as Eid, Pohela Boishakh, or BPL cricket promotions), and platform updates, provided you have not opted out of marketing communications. You may opt out of marketing communications at any time by contacting [email protected] or by using the unsubscribe link in any promotional email. Opting out of marketing communications does not affect the sending of transactional messages (such as deposit confirmations, withdrawal notifications, or KYC status updates), which are necessary for the operation of your account.
Automated Decision-Making
u baji uses automated systems to screen accounts and transactions for fraud indicators, bonus abuse patterns, and responsible gaming risk signals. Where an automated process results in a significant decision affecting your account (such as suspension or withdrawal delay), you have the right to request a manual review by a member of the u baji compliance team. To do so, contact [email protected] with your account username and a description of the decision you are querying.
03 Data Sharing & Disclosure
u baji does not sell, rent, or trade your personal data to any third party. We share your personal data only in the limited circumstances described below, and only to the extent strictly necessary for the stated purpose.
Payment Service Providers
To process your deposits and withdrawals, u baji must share relevant financial and identity data with your chosen payment service provider (bKash, Nagad, Rocket, Upay, or your nominated bank). The data shared is limited to what is required to execute the transaction — typically your account reference, transaction amount in Bangladeshi Taka, and the mobile wallet number or bank account you have registered. These providers process your data under their own privacy policies and are independently responsible for their data handling practices.
Identity Verification Partners
To complete KYC verification, u baji may share copies of your identity documents and personal details with a third-party identity verification service. This service assists us in confirming the authenticity of your documents and cross-referencing your identity against anti-fraud and anti-money-laundering databases. All verification partners engaged by u baji are bound by strict data processing agreements that prohibit use of your data for any purpose other than identity verification on our behalf.
Game Studio Providers
Games on the u baji platform are supplied by third-party studios including Pragmatic Play, Evolution Gaming, Spribe, NetEnt, Microgaming, and Ezugi, among others. These studios may receive anonymised session identifiers and game-play data to power the game functionality and RNG certification. They do not receive your full name, contact details, or financial data. Their data processing is governed by their own certified compliance frameworks.
Legal and Regulatory Disclosure
u baji may disclose your personal data to competent authorities, law enforcement agencies, or regulatory bodies where required to do so by applicable law, court order, or regulatory instruction. In such cases, u baji will disclose only the minimum data required to satisfy the legal obligation and will, where legally permitted to do so, notify you of the disclosure.
Business Transfers
In the event that u baji undergoes a corporate restructure, merger, or acquisition, personal data held by u baji may be transferred to the successor entity as part of that transaction. Users will be notified of any such transfer via the email address registered to their account, and the successor entity will be required to honour the obligations set out in this Policy.
Who We Share Data With
- bKash, Nagad, Rocket, Upay — payment processing
- Partner banks — bank transfer processing
- KYC / identity verification partners
- Game studios (anonymised session data only)
- Regulatory / law enforcement (when legally required)
- Third-party marketers or advertisers
- Data brokers or data aggregators
- Social media platforms
- Competing gambling platforms
- Any party without a data processing agreement
04 Cookies & Tracking
u baji uses cookies and similar local storage technologies to ensure the platform functions correctly, remember your preferences, and help us understand how players interact with the site so we can continuously improve the experience. This section explains what cookies we use, why, and how you can manage them.
What Are Cookies?
Cookies are small text files placed on your device by a website when you visit it. They allow the website to recognise your device on subsequent visits, retain your preferences, and collect information about how you use the site. Similar technologies include local storage objects and session storage, which work in the same way but are stored differently in your browser.
Types of Cookies We Use
| Type | Purpose | Retention |
|---|---|---|
| Session cookies | Maintain your login session, keep your account secure, and ensure the platform functions correctly across pages | Session only (deleted on browser close) |
| Security cookies | Detect and prevent fraudulent access, protect against CSRF attacks, and verify that requests originate from authenticated sessions | Up to 30 days |
| Preference cookies | Remember your platform preferences such as game view settings and notification options | Up to 12 months |
| Analytics cookies | Collect anonymised data on how users navigate the platform — pages visited, time spent, features used — to help us improve performance and UX | Up to 24 months |
Managing Your Cookie Preferences
You can control and manage cookies through your browser settings. All major browsers (Chrome, Firefox, Safari, Edge, Opera) allow you to view, delete, and block cookies. Please note that disabling essential or security cookies will impair the functionality of the u baji platform and may prevent you from logging in or completing transactions. Disabling analytics cookies will not affect your ability to use the platform but will reduce our ability to improve it based on usage patterns.
For detailed guidance on managing cookies in your specific browser, refer to your browser's help documentation. On mobile devices in Bangladesh, settings are typically found under your browser's Privacy or Site Settings menu.
05 Data Security
u baji implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Our security framework is reviewed and updated regularly to reflect evolving best practices in the online gaming and financial services sectors.
Technical Security Measures
The following technical controls are in place across the u baji platform at all times:
- TLS/SSL encryption: all data transmitted between your device and u baji servers is encrypted in transit using industry-standard TLS 1.2 or higher. This applies to account login, game sessions, deposit and withdrawal requests, and all other platform interactions;
- Encryption at rest: sensitive personal data including KYC documents, financial records, and password hashes are stored in encrypted form on our servers. Plain-text storage of sensitive data is strictly prohibited within our infrastructure;
- Password hashing: your account password is never stored in plain text. u baji applies a robust one-way hashing algorithm with salting to ensure that even in the unlikely event of a data breach, your actual password cannot be recovered;
- Access controls: access to personal data within the u baji organisation is granted on a strict need-to-know basis. Only team members who require access to perform their defined role (such as KYC review officers or fraud analysts) are permitted to view personal records, and all access is logged and auditable;
- Firewall and intrusion detection: our server infrastructure is protected by enterprise-grade firewalls and continuous intrusion detection systems that monitor for anomalous traffic patterns, brute-force attempts, and known attack signatures;
- Regular security testing: u baji conducts periodic vulnerability assessments and penetration testing of its platform infrastructure to identify and remediate security weaknesses before they can be exploited.
Organisational Security Measures
Beyond technical controls, u baji maintains the following organisational safeguards:
- All staff and contractors with access to personal data are required to complete data protection training and sign confidentiality agreements prior to receiving access;
- Third-party vendors and service providers who process data on our behalf are carefully vetted and must sign binding data processing agreements before integration;
- u baji maintains an incident response procedure for handling suspected data breaches, including notification protocols to affected users and relevant authorities where required.
Your Responsibilities
While u baji takes all reasonable steps to protect your data, you also play a role in keeping your account secure. You are responsible for maintaining the confidentiality of your u baji account credentials, choosing a strong and unique password, and logging out of your account when using shared or public devices. If you suspect that your account has been accessed without your authorisation, contact [email protected] immediately so we can take protective action.
Data Breach Notification
In the event of a data breach that is likely to result in a high risk to your rights and freedoms, u baji will notify affected users without undue delay — and in any case within 72 hours of becoming aware of the breach — via the email address registered to your account. The notification will describe the nature of the breach, the categories of data affected, the likely consequences, and the steps u baji has taken or proposes to take to address the breach and mitigate its impact.
Security at a Glance
- TLS/SSL encryption in transit
- Encrypted storage at rest
- Salted password hashing
- Role-based access controls
- Enterprise firewall & IDS
- Regular penetration testing
- Staff data protection training
- 72-hour breach notification
If you believe your account has been compromised or you have noticed suspicious activity, contact us immediately at [email protected]. Our security team operates around the clock and will act promptly to secure your account.
06 Data Retention
u baji retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, to maintain accurate financial records, to comply with legal and regulatory obligations, and to resolve any disputes that may arise. The table below sets out our standard retention periods for each major category of personal data.
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data (name, email, username) | Duration of account + 5 years after closure | Legal obligation / dispute resolution |
| KYC identity documents | Duration of account + 5 years after closure | Anti-money-laundering compliance |
| Financial transaction records | 7 years from date of transaction | Financial record-keeping / legal obligation |
| Betting and gaming history | Duration of account + 3 years after closure | Responsible gaming monitoring / dispute resolution |
| Customer support communications | 3 years from date of last interaction | Quality assurance / dispute resolution |
| Server access logs | 12 months from creation | Security monitoring / fraud prevention |
| Analytics data (anonymised) | 24 months from collection | Platform improvement |
| Marketing preferences / opt-out records | Indefinitely (to honour opt-out requests) | Compliance with opt-out instructions |
Account Closure and Data Deletion
When you close your u baji account, or when u baji closes your account due to a breach of our Terms & Conditions, your personal data is not immediately deleted. Retention periods as set out in the table above continue to apply from the date of account closure. This is necessary to meet our legal obligations under applicable financial crime legislation, to resolve any outstanding disputes, and to respond to any regulatory inquiries that may arise after closure.
Once all applicable retention periods have expired, u baji will securely delete or anonymise your personal data so that it can no longer be linked back to you. Anonymised data (from which all identifying information has been irreversibly removed) may be retained for statistical and analytics purposes indefinitely, as it no longer constitutes personal data.
If you wish to request early deletion of your data ahead of the standard retention period, you may submit a data deletion request to [email protected]. Please note that we may be unable to fulfil deletion requests where retention is required by law or to protect legitimate legal interests, and we will explain the specific grounds for any refusal in our response.
07 Your Rights
As a user of the u baji platform, you hold a number of important rights in relation to the personal data we hold about you. These rights are described below. To exercise any of these rights, contact our privacy team at [email protected] with the subject line "Data Subject Request" and include your registered username and a clear description of the right you wish to exercise. We will respond within 5 business days.
Right to Access
You have the right to request a copy of the personal data that u baji holds about you, along with information about how it is used, where it came from, who it has been shared with, and how long it will be retained. We will provide this information in a clear, structured format.
Right to Rectification
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or complete it. For account data such as your email address or phone number, you may also be able to update this directly through your account settings. For KYC identity data, corrections must be submitted via support with supporting documentation.
Right to Erasure
Subject to our legal retention obligations, you have the right to request that u baji delete your personal data. We will action valid erasure requests promptly, though as noted in the Data Retention section, some data must be retained for a defined period after account closure regardless of an erasure request.
Right to Restriction of Processing
In certain circumstances — for example, if you contest the accuracy of your data or have objected to its processing — you have the right to request that u baji restrict the processing of your data while the matter is resolved. During restriction, we will store your data but not actively use it for any other purpose.
Right to Data Portability
Where processing is based on your consent or on the performance of a contract, and the processing is carried out by automated means, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format (such as CSV or JSON), and to request that it be transmitted to another controller where technically feasible.
Right to Object
You have the right to object to the processing of your personal data where that processing is based on legitimate interests. You also have an unconditional right to object to the use of your personal data for direct marketing purposes. On receipt of a valid objection to marketing processing, u baji will cease that processing immediately.
Right to Withdraw Consent
Where u baji processes your personal data based on your consent (for example, for marketing communications), you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of any processing carried out before the withdrawal.
Your Data Rights Summary
- Access — request a copy of your data
- Rectification — correct inaccurate data
- Erasure — request deletion of your data
- Restriction — limit how we use your data
- Portability — export your data in machine-readable format
- Object — oppose processing based on legitimate interest
- Withdraw consent — opt out of consent-based processing
- Email [email protected]
- Use subject: "Data Subject Request"
- Include your registered username
- Describe the right you wish to exercise
- We respond within 5 business days
08 Policy Updates & Contact
Changes to This Privacy Policy
u baji reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, changes in applicable law, or improvements to our platform. When we make material changes to this Policy, we will notify registered users via the email address associated with their u baji account at least 14 days before the updated Policy takes effect. The updated Policy will also be published on this page with a revised "Last Updated" date at the top of the document.
Your continued use of the u baji platform after the effective date of an updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with the changes, you must stop using the platform and may request account closure and data deletion by contacting our support team. We encourage all users to review this Policy periodically to stay informed about how we protect your personal information.
Children and Age Restriction
The u baji platform is strictly for adults aged 18 and above. We do not knowingly collect personal data from individuals under the age of 18. If you believe that a minor has registered an account or submitted personal data to u baji, please contact us immediately at [email protected] so that we can investigate and take appropriate action, including account closure and deletion of any data associated with the minor. Age verification is a mandatory part of the u baji KYC process, and any account found to belong to an individual under 18 will be closed without delay.
Cross-Border Data Transfers
The u baji platform primarily stores and processes data within secure data centre infrastructure serving the Bangladesh region. In limited circumstances — for example, where a third-party service provider's infrastructure is hosted in another jurisdiction — your data may be transferred across borders. Any such transfers are made only to jurisdictions that provide an adequate level of data protection, or under appropriate safeguards such as binding data processing agreements that impose equivalent protections to those described in this Policy.
Contact Our Privacy Team
If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which u baji handles your personal data, please contact our dedicated privacy team. We are committed to resolving all privacy-related inquiries promptly and transparently.
Contact us at: [email protected]
Please use the subject line "Privacy Query" or "Data Subject Request" as appropriate.
Response time: within 5 business days for standard queries; within 72 hours for urgent breach or security concerns.
- Material changes notified 14 days in advance
- Notification sent to registered email address
- Updated Policy published on this page
- "Last Updated" date revised on every change
- We will never sell your data
- We will always tell you what we collect and why
- We will keep your data secure at every stage
- We will honour your data rights promptly
- We will notify you of any material breach
- We will delete your data when it is no longer needed
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